Culture is our company’s personality.

All the values, beliefs, attitudes, and behaviors that characterize how we interact with each other. It’s the way we communicate, work, and use our tools. The way we do things here.

Having a strong culture creates alignment and cohesion. It makes us all row in the same direction. It eliminates friction. It makes us win.

<aside> 💡 Always getting the best deal for the client. Following through on commitments with no excuses. Lack of stupid mistakes as a result of focused work. That’s what brought us here. It built trust with the clients, brought in new ones, and with that, enabled us to hire new people (including you). It turned our small agency — struggling to get clients at first — into a 30-person company working with global brands. This growth helped us 2x the average salary over 2 years.

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Culture is essential for our success. And we need to do our best to preserve it. Letting our culture become weak will make us weak. Watering it down as we grow would mean we’re forgetting what brought us here. Our standards would drop, and we would become replaceable.

We should be afraid of this.

To keep winning in the future, we all need to play an active role in building (and preserving) our culture. This includes you, me, and every other person at the company.

This document is a step towards that. You’ll find thoughts on how we think, treat each other, and work. The Culture Handbook is a living document that evolves together with our culture.

Core values

Every principle in the chapters below can be traced back to our core values.